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Festival Crowd

TOGETHER WE THRIVE

Help the Lao Food Festival Grow by Becoming a Sponsor

Open Letter

On behalf of the Lao Americans Organization of San Diego (LAOSD), we are excited to bring back the San Diego Lao Food Festival, and asking for your support as a sponsor or exhibitor at the 2nd annual event. This festival will help celebrate World Refugee Day and will be held on June 22-23, 2024 at the Mira Mesa Community Park.

LAOSD continues to put community first. San Diego is home to one of the largest population of Lao Americans. Last year’s festival was met with overwhelming support from the community at large and will serve as a successful growth roadmap for this year’s event. At this year’s festival, we aim to elevate underserved businesses, entrepreneurs, and nonprofits while showcasing the diverse and rich cuisine of Laos. This fun family friendly festival will feature expanded programming to include: authentic Lao food, cooking competitions and demonstrations, talented artists and musicians, night concert, museum exhibits, children activity center, sports tournaments, carnival and games, local vendors and a rich cultural experience.

This is an excellent opportunity for your business or organization to establish a presence in the Lao American community, introduce new products or services, and further your organization’s commitment to supporting diversity and inclusive local community.

Estimated exposure and recognition, we expect:

  • 15,000+ in attendance for year 2

  • Social Media, local newspaper and news broadcasts

These opportunities go alongside our strategic marketing campaigns, activating channels such as

community print publications, local newspapers, social media, search engine marketing and guest appearances on local news broadcasts.

 

Benefits of supporting the San Diego Lao Food Festival:

  • Be a part of history and support diversity, equity and inclusion

  • Reinforce your commitment and support of the Lao American community

  • Support underserved business owners and entrepreneurs

  • Increase your company’s visibility

  • Promote your company’s products and/or services

  • Explore new business ventures

 

We hope your business or organization participates in celebrating San Diego’s diverse community by pledging your support. Please do not hesitate to contact us with any questions about our Festival.

 

Sincerely,

Pida Kongphoutone, Chair

Bobbie Oudinarath, Communications Director

 

Lao Americans Organization of San Diego (LAOSD)

Sponsorship Tiers

The 2nd Annual San Diego Lao Food Festival will continue our momentum to promote local Lao and underserved businesses while celebrating the diversity of San Diego through this educational opportunity for all attendees.


We estimate the expenditure of our 2nd year to be 30% more based on our research and quotes, and the expansion of the event programming.

 

Your support will assistant us in achieving the following goals:

  • Keep the festival free for children under 12

  • Enrich the programming of the Food Festival

  • Ensures the San Diego Lao Food Festival success

  • Fund other LAOSD programs and other underserved community projects.

 

Sponsoring the festival also has an added benefit for businesses. It is a unique opportunity to network and market while also increasing your business’ presence in the community. Statistics show that: 

  • Corporate philanthropy improves employee relations, morale, and productivity

  • 80% of customers have a more positive image of companies that support community causes 

  • 81% percent of consumers say they’re more likely to support businesses that benefit their communities

 

The success of our event depends on the generosity of our sponsors. In return, we dedicate ourselves to helping sponsors receive maximum benefits. These include:

  • Brand awareness and brand loyalty from current and prospective customers

  • High-level of media exposure from local television stations, radio stations, magazines, newspapers, and signs 

  • Large scale on-site product promotion 

  • Positive public relations and response to your business name

  • Contribute to a certified 501c3 non-profit and charitable organization

  • Your contribution is tax deductible

Trophy

Title

$20,000

Top sponsor for stage and entertainment 
  • Stage recognition during the open ceremony and all cultural performances

  • Logo on jumbotron and on banners 

  • 4 focused banners

  • 2 page ad in program booklet

  • Exclusive social media clips

  • 2 exhibitor booth 

  • 10 general tickets and 10 seats in the VIP tent

Golden Star

Gold Sponsor

$5,000

  • Sponsor the "Spicy Papaya Salad Eating Contest"

  • Logo on jumbotron and on banners 

  • 1 page ad in program booklet

  • Social media recognition

  • 1 premier exhibitor booth
    8 general tickets and 8 seats in the VIP tent

diamond.png

Diamond Sponsor 

$15,000

Top sponsor of our VIP Reception Tent

  • Stage recognition during the open ceremony

  • Sponsor the "Kok N Sak Cooking Challenge"

  • Logo on jumbotron and on banners

  • 3 focused banners

  •  1 page ad in program booklet

  • Exclusive social media clips

  • Exhibitor booth

  • 10 general tickets and 10 seats in the VIP tent 

silver_edited.jpg

Silver Sponsor

$3,500

  • Sponsor the  "Spicy Papaya Salad Making Contest"

  • :ogo on jumbotron and on banners  

  • 1 page ad in program booklet

  • Social media recognition 

  • 1  exhibitor booth

  • 6 general tickets and 6 seats in the VIP tent. 

plat.jfif

Platinum Sponsor

$10,000 

Top sponsor of our Volunteer Care Tent 

  • Stage recognition during the open ceremony

  • Sponsor all cooking demos

  • Logo on jumbotron and on banners 

  • 1 page ad in program booklet

  • Social media recognition

  • 1 exhibitor booth

  • 8 general tickets and 8 seats in the VIP tent

bronze.png

Bronzer Sponsor

$1,500

  • Receive stage recognition 

  • Logo on jumbotron and on banners

  • 1 page ad in program booklet

  • Social media recognition 

  • 1 exhibitor booth

  • 6 general tickets and 6 seats in the VIP tent

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LAOSD Story

We are a grassroots, community based, all volunteer organization that led the advocacy for inclusion of Laotian American Refugee History in California Schools and paved the way for other states to follow the pathway.

Special Thanks to Our Community Partners

... and our amazing Businesses Partners

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